however, that CDw's participation in the physical possession flow lowers the total channel cost of inventory holding. In particular, the fact that CDW ships 99 percent of orders the day they are received suggests that CDW is expert at interpreting demand forecasts for minimal inventory holding cost CDW's investment in asset tagging for its government buyers also constitutes a costly channel flow investment that is designed to reduce later physical possession costs through its ability to provide quick information to both CDW and its buyers about the location of inventory (for example, to schedule routine service and maintenance calls and to reduce product theft or loss).