Twenty years ago, few people would have predicted that Samsung could transform
itself from a low-cost original equipment manufacturer to a world leader in R&D,
marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.
Fewer still would have predicted the success of the path it has taken. For two decades now,Samsung has been grafting Western business practices onto its essentially Japanese
system, combining its traditional low-cost manufacturing skill with an ability to bring
high-quality, high-margin branded products swiftly to market
Twenty years ago, few people would have predicted that Samsung could transformitself from a low-cost original equipment manufacturer to a world leader in R&D,marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.Fewer still would have predicted the success of the path it has taken. For two decades now,Samsung has been grafting Western business practices onto its essentially Japanesesystem, combining its traditional low-cost manufacturing skill with an ability to bringhigh-quality, high-margin branded products swiftly to market
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