In this paper we propose alternative estimators to ratio estimators given by Kadilar and Cingi (2006) and a class of estimators for population variance using the same approach adopted by Srivenkataramana (1980). Conditions under which the proposed estimators are more efficient than usual unbiased estimator, Isaki (1983) estimator, Biradar and Singh (1994) estimator and the estimators given by Kadilar and Cingi (2006) are obtained. The exact expressions for biases and mean squared errors of the proposed estimators are obtained. An empirical study has been carried out to demonstrate the performance of the suggested estimators. Also following Searls (1964), generalized version of the proposed class of estimators is also studied with its properties.