from our QC Centers or other approved suppliers. In- ternationally, the menu may be more diverse than in our domestic operations to meet local tastes and cus- toms. QC Centers outside the U.S. may be operated by franchisees pursuant to license agreements or by other third parties. We provide significant assistance to li- censed international QC Centers in sourcing approved quality suppliers.
In addition to our fresh dough traditional crust pizza, we offer a thin crust pizza, which is a par-baked product produced by a third-party vendor. Our tradi- tional crust pizza offers a container of our special garlic sauce and a pepperoncini pepper. Each thin crust pizza is served with a packet of special seasonings and a pep- peroncini pepper.
We continue to test new product offerings both domestically and internationally. The new products can become a part of the permanent menu if they meet certain established guidelines.
Efficient Operating System. We believe our operat- ing and distribution systems, restaurant layout and designated delivery areas result in lower restaurant operating costs and improved food quality and promote superior customer service. Our QC Center system takes advantage of volume purchasing of food and sup- plies and provides consistency and efficiencies of scale in fresh dough production. This eliminates the need for each restaurant to order food from multiple vendors and commit substantial labor and other resources to dough preparation.
Commitment to Team Member Training and Development. We are committed to the development and motivation of our team members through training programs, incentive and recognition programs and op- portunities for advancement. Team member training programs are conducted for corporate team members and offered to our franchisees electronically and at training locations across the United States and internationally. We offer performance-based financial incentives to cor- porate and restaurant team members at various levels.
Marketing. Our marketing strategy consists of both national and local components. Our domestic national strategy includes national advertising via television, print, direct mail, digital and social media channels. Our online and digital marketing activities have in- creased significantly over the past several years in re- sponse to increasing consumer use of online and mobile web technology.
Our local restaurant-level marketing programs target consumers within the delivery area of each res- taurant through the use of local TV, radio, print mate- rials, targeted direct mail, store-to-door flyers, digital display advertising, email marketing, text messages and local social media. Local marketing efforts also