enter foreign markets, with non-equity modes (NEM) the least preferred.
Similar to last year’s results, in 2014, only 19 per cent (a percentage still
higher than last year’s) of TNCs executives considered them important in
2013, and 24 per cent foresaw that they would be relevant in 2016 (figure
6). This compares with percentages above 30 per cent just a couple of
years ago. Lower interest in NEMs might be related to recent re-shoring