Hilton's advantage has been a well-recognized name, but a potentially limiting factor has been a widely varying product and the challenge of managing customer expectation with such a variety of product offerings. Since Hilton includes everything from world-renowned properties like The Waldorf-Astoria and Hilton Hawaiian Village to the smaller middle-market Hilton Garden Inns, it's important to give consumers a clear sense of what to expect from the various types of hotels," observed one manager.