What is Graphic Design?
The calligram sets the most perfect trap. By its double function , it guarantees capture, as neither discourse alone nor a pure drawing could do . It banishes the invincible absence that defeats words , imposing upon them , by the ruses of a writing at play in space, the visible form of their referent. Cleverly arranged on a sheet of paper, signs invoke the very thing of which they speak-from outside, by the margin they outline, by the emergence of their mass on the blank space of the page . And in return, visible form is excavated, furrowed by words that work at it from within, and which, dismissing the immobile, ambiguous , nameless presence, spin forth the web of significations that christen it, determine it, fix it in the universe of dis course. A double trap , unavoidable snare : How henceforth would escape the flight of birds , the transitory form of flowers, the falling rain?
--Michel Foucault, Ceci n'est pas une pipe
What is Graphic Design?
The calligram sets the most perfect trap. By its double function , it guarantees capture, as neither discourse alone nor a pure drawing could do . It banishes the invincible absence that defeats words , imposing upon them , by the ruses of a writing at play in space, the visible form of their referent. Cleverly arranged on a sheet of paper, signs invoke the very thing of which they speak-from outside, by the margin they outline, by the emergence of their mass on the blank space of the page . And in return, visible form is excavated, furrowed by words that work at it from within, and which, dismissing the immobile, ambiguous , nameless presence, spin forth the web of significations that christen it, determine it, fix it in the universe of dis course. A double trap , unavoidable snare : How henceforth would escape the flight of birds , the transitory form of flowers, the falling rain?
--Michel Foucault, Ceci n'est pas une pipe
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