some food changes that helped turn the company around included offering more chicken options as beef consumption started to decline, selling milk in a bottle instead of a carton, and removing "Super Size" options after the documentary Super Size Me targeted McDonald's and its link to obesity. McDonald's responded to health trends and began offering premium salads as well as apple slices instead of French fries in Happy Meals as well as all-white-meat McNuggets. While many of the healthier options targeted moms and held a premium price. McDonald's introduced the $1 menu at the same time, which targeted the lower-income bracket and teenagers. Other responses included improving drive-thru service since 60 percent of McDonald's U.S. business came from drive-thru, introducing more snack options, and refurbishing restaurants with leather seats, warmer paint colours, and flat-screen TVs. initial results were staggering: from 2003 to 2006, the stock price increased 170 percent. Sales continued to increase through the late 2000s and topped $23.5 billion in 2008, making McDonald's one of only two companies in the Dow Jones industrial Average whose share price rose in 2008.