Other commercial interests
America West had promotional partnerships with the Phoenix Suns NBA team, the 2001 World Series champion Arizona Diamondbacks baseball team, and the Arizona Cardinals NFL team.
In 1992, America West paid $26 million for the 30-year naming rights of the Phoenix Suns' home court, which it named America West Arena. Since the merger with US Airways, the arena was called US Airways Center (not to be confused with the USAir Arena in Prince George's County, Maryland, razed in 2002), until it was renamed to Talking Stick Resort arena.