As a part of its Corporate-Citizenship strategy and to help its own brand and reputation in
India, McDonald’s participated in community-related projects targeting children.
McDonald’s in India hosted interschool arts competition and raised funds for charity on
World Children’s Day. The restaurant celebrated Children’s week every year from
November 14-20 and tactfully supported educational programs for girl-child to promote
goodwill among community organizations who worked towards improving status of women
in India. McDonald’s also partnered with local health organizations to make India Polio-free
by helping to set up Pulse-Polio program to provide free vaccine to children.