The customers mostly are non-business passengers, particularly leisure travelers and price-conscious business passengers. The characteristic of the flight is short-haul point to point traffic with high frequency. AirAsia has to do very aggressive marketing compare with ordinary or high end airline operator. It will be very helpful and profitable if the main hub is in secondary airport (Low Cost Carrier Terminal and Secondary Changi Airport). Because of the low cost it competes with all transportation carriers, both land and water.