However, regardless of what the literature has to say, there are increasing
external social pressures on tourism (and other) businesses
to go beyond the strict requirements of the law or the market place to
manage their impacts (Buckley and de Vasconcellos Pegas, 2013). Depending
on the country of operations, these pressures include to: “minimise
social impacts associated with differences in wealth and culture;
provide employment and entrepreneurial opportunities for local residents;
train staff and customers in cultural sensitivity; contribute
directly to local community health and education; encourage philanthropy
in cases where rich tourists visit poor communities; and negotiate
and uphold fair leases and contracts with community landowners”
(Buckley and de Vasconcellos Pegas, 2013: 522).