The organizations which adopt the strategy of managing differences
are synergistic organizations. These type of organizations recognize the impacts of cultural
diversity that leads to both advantages and disadvantages. Managers using synergistic
approach believe that “our way and their way of behaving and managing differ, but neither is
superior to the other”. Creative combinations of our way and their way may be the best
approach to organizing and managing. By adopting synergistic approach, managers and
employees minimize potential problems by managing the impacts of cultural diversity, not
by attempting to minimize the diversity itself. In the same manner, managers maximize the
potential advantages by managing the impacts of diversity, rather than by ignoring them.
Organizations which use the strategy of managing differences train their managers and
employees to recognize cultural differences and to use cultural differences to create advantages
for the organization.