The study surveyed over 1,000 people to find which colors they most associated with certain qualities. Black came out either first or second in every positive category, and also was not thought of very often in terms of negative qualities. Sixty-six percent of women thought black was the most attractive color on a man. These results held true the other way around, too, as 46 percent of men (the largest majority out of any of the colors) also preferred black on women.