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This is our media environment in the past
Pre 2007- maintstream media controls majority of influence, credibility and exposure
and now the future
Post 2007: Creators of Social Media begin to enjoy increased visibility, credibility and audience exposure.
Is this some kind of joke? No it is not? It is happening right now. What will you do if you were given 500 bucks and you are told to buy a product that you never heard of at all? You Google!, you ask questions in forum to strangers, you read review of the internet because you know that they are HONEST opinions and NOT PAID OPINIONS. They are COMMENT/REMARKS and NOT ADVERTISING!!!