8. To be respected – Don’t treat me like a fool. Don’t act like I’m stupid. Don’t discount what I have to say. I want to be treated with respect. I’m a human being who’s trying to purchase your product, or one who has a problem with your product that needs resolution, and I shouldn’t be treated with disrespect just because I’m cutting into your phone conversation with your girlfriend or because you think I should already have all the answers. Show respect and you’ll earn my respect back.