In Industry news The Nation covered Frost & Sullivan has identified the top six predictions in Australia's digital media market that are expected to be game changers, challenging market players to up the ante and be a step ahead of the competition. 1. Android will continue to take market share away from Apple in the smartphone market. 2. Tablets will further become mainstream consumer devices. 3. Strong momentum in the Australian mobile advertising market will continue. 4. More online video ad inventory will be traded via ad exchanges. 5. Online video will make significant inroads into the broadcasting and Pay TV markets. 6. Mobile commerce will continue high growth. Australia's digital media market has seen tremendous growth in various areas.