The real question is whether these measures to tempt people to make a healthy choice will be effective. Plantinga doesn’t think so. ‘I think it’s not going to be enough. In some situations it might be an effective instrument, but in others more extensive measures such as legislation are perfectly defensible.’ An example of this is the ban on smoking. The current cabinet has relaxed the rules, which according to Plantinga is a missed opportunity. ‘The Minister doesn’t want to control and forbid, but only tempt.’