It's a big scan, that's for sure," Tuttleman tells me. "Sometimes I feel it takes too much time. But I'm always making connections with what I read. It gives me a foundation for what I do."
When Tuttleman was approached in 2004 to invest in a retail chain called Five Below, he says, "They shared projections for a model store, and the numbers were right for costs and margins."
But Tuttleman went beyond the numbers, visiting one of the chain's six stores, where he checked his inner signals against how others were reacting. "They offered an appealing selection of goods, one with a point of view. Their target customers are twelve to fifteen, and in the stores you mostly see moms with their kids. But mainly I saw people liked the store, and Iliked the store."
Over the next several years Tuttleman put more money into Five Below. What had been a six-store chain in 2004 had grown to 250 by the end of 2012, and the company had gone through a successful IPO. The company went public in the wake of the Face book IPO debacle, but it did well nonetheless.
"People bring investment opportunities to me all the time," says Tuttleman. "They give me a 'book' that details the numbers for a company that's on the market. But I've got to weigh that in a broader context of what's happening in society, the culture, and the economy. I'm always scanning for what's happening in the broader world; you need a bigger field of view."
Way back in 1989 Tuttleman bought stock in Starbucks, Micro soft, Home Depot, and Wal-Mart. He still owns the same stocks. Why did he buy them? "I bought what I liked," he explains. "I go by my gut."
When we make a decision like that, subcortical systems operate outside conscious awareness, gathering the decision rules that guide us and store our life wisdom-and deliver their opinion as a felt sense. That subtle stirring-This feels right-sets our direction even before we can put that decision into words.
It's a big scan, that's for sure," Tuttleman tells me. "Sometimes I feel it takes too much time. But I'm always making connections with what I read. It gives me a foundation for what I do."
When Tuttleman was approached in 2004 to invest in a retail chain called Five Below, he says, "They shared projections for a model store, and the numbers were right for costs and margins."
But Tuttleman went beyond the numbers, visiting one of the chain's six stores, where he checked his inner signals against how others were reacting. "They offered an appealing selection of goods, one with a point of view. Their target customers are twelve to fifteen, and in the stores you mostly see moms with their kids. But mainly I saw people liked the store, and Iliked the store."
Over the next several years Tuttleman put more money into Five Below. What had been a six-store chain in 2004 had grown to 250 by the end of 2012, and the company had gone through a successful IPO. The company went public in the wake of the Face book IPO debacle, but it did well nonetheless.
"People bring investment opportunities to me all the time," says Tuttleman. "They give me a 'book' that details the numbers for a company that's on the market. But I've got to weigh that in a broader context of what's happening in society, the culture, and the economy. I'm always scanning for what's happening in the broader world; you need a bigger field of view."
Way back in 1989 Tuttleman bought stock in Starbucks, Micro soft, Home Depot, and Wal-Mart. He still owns the same stocks. Why did he buy them? "I bought what I liked," he explains. "I go by my gut."
When we make a decision like that, subcortical systems operate outside conscious awareness, gathering the decision rules that guide us and store our life wisdom-and deliver their opinion as a felt sense. That subtle stirring-This feels right-sets our direction even before we can put that decision into words.
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