The sources used throughout the articles primarily supported or favored the production of cultured meat. Very few sources opposed the
production and few represented the agricultural industry. Currently,
the support of cultured meat in print media is outweighing the opposition. Therefore, it is likely that consumers will also develop favorability
toward the product if support continues to be demonstrated by the media. The meat industry and larger agricultural industry should
work to create effective media strategies and continue to monitor
how cultured meat and other agricultural topics are being covered in
the media. As with the issue of cultured meat, it is important that the
agricultural industry make strides toward communicating in a proactive
manner.