All the Olympic and Paralympic brand pillars are represented in the Rio 2016 font, and in the creative process that gave shape to it. ‘Harmonious Diversity’ is seen in the curves, as each one has a unique shape, but they work together as an integrated and unified set. The 'Olympic Spirit' and the ‘Paralympic Spirit’ are reflected in the fluidity of the lines, simulating the agility of the athletes’ movements. 'Contagious Energy' is also present in the character set, in the different height of the letters, and in the bold connections. ‘Exuberant Nature’ is present in the letters’ overall design, and finally, 'True Engagement' is present in the creation process, which included the participation and involvement of several different teams of people.