As a result of the research, the customers very satisfied in place because the most mean is 3.642 within the store label visibility, easy to go to the store, the area of the store was very clean, having the convenient way to shop, the atmosphere in the store was attracting customers, and product placement had proportion that easy to find the goods, next was customers satisfied with products (3.612), service (3.304) and price (3.117) respectively.