Strategy Implementation and Outcomes
When they returned to Auntie Anne’s, the strategic imperatives project
teams began to implement the projects. Engaging other corporate
employees, franchisees, consultants, partners, and suppliers was key.
The teams involved all critical stakeholders in agreeing to set priorities
and metrics to create buy-in and shared accountability for the results.
Executive Programs faculty continued to work with the leadership
team to help communicate the results and assimilate the practice
of strategic planning throughout the extended enterprise. Penn
State faculty members joined the leadership team to present Auntie
Anne’s new strategic vision to corporate employees, franchisees,
and suppliers at the company’s national convention. They also led a
strategic planning workshop for Auntie Anne’s leadership group of
franchisees focusing on how strategic planning can positively impact
sales for all stakeholders.