This book is designed to offer undergraduate students an introductory view of the skills and information necessary for a career in the sports industry. The book has 15 chapters and cover: communication and media relations in sport; management and leadership in the sport industry; the economic impact of sport; sport finance; sport marketing; sponsorship and sales in the sport industry; sport facility and event management; sport industry and the law; sport governance; ethics in the sport industry; the global sport industry; sport management internships; and career opportunities in the sport industry. Case studies, chapter summaries, questions, and industry examples are provided to supplement each chapter and to assist the student in gaining a comprehensive picture of the sports industry. The book has a glossary and a subject index.