Modern shoppers aren't much different to shoppers of years ago. They want to buy good products from a range of well priced items. They don't mind visiting specialist shops where shop keepers really know their products. They like going to a butcher who can offer advice on meat, a fishmonger who can fillet the fish for you, and a greengrocer who can suggest ways to cook new vegetables. Home cooking is a family bonding experience and can also result in healthier meals for the whole family.