In August 2007,
in co-operation with Sony pictures,
McDonald’s was offering one of ten different characters from the animated film Surf’s Up for each Happy Meal purchase.
Customers would also receive “scratch-and-win” coupons with assured prizes, and 12 lucky families would also get an opportunity to win an all-expenses-paid trip to Thailand.
In December 2008, the company launched a Happy Meal promotion based on the movie “Madagascar”.