Facilities: Lacoste has warehouses located in the factory itself where all the manufactured apparel is stores. Storage warehouses store goods for moderate to long period of time. A part of the merchandise is stored in distribution warehouses as well. This merchandise is transported to the stores via road to the stores all over the country. In India Lacoste has only 1 factory setup in Noida. Here the production for apparel for the brand is carried out. However, accessories of the brand are completely manufactured in Europe and are imported into the country. Assembling and packing of the goods is done at the warehouses itself and the boxes are unpacked when they reach the store. The facilities for Lacoste are more concentrated towards efficiency than responsiveness the reason for this being that Lacoste is a brand that doesn't deal much with fads and latest fashions. Instead it produces clothing according to its own trend forecast and according to sales. Most of what it produces is fashion basics which don't require much responsiveness.