the main reason why they had decided to visit Ke,ya
is because the country offers unique opportunities
for wildlife viewing in pristine habitats) s Naturebased
tourism has become a lucrative business and
tourism is currently the leading foreign exchange
earner for Kenya, surpassing foreign receipts from
export crops (Table 3).
The western perception of Kenya, which may be
based on the 19th-century colonial expedition and
safari adventures of the 1930s, still persists and is
being reinforced by tour companies and travel agencies"
advertisements and marketing of Kenya's nature
attractions. Increasingly, more western tourists
are willing to pay for exclusive tour packages in
order to visit what is perceived as the remaining
"wilderness Eden' in Kenya and other parts of the
Third World.