How should Caterpillar go global? • Should you export or look for a joint venture partner? • Should the company be run the same way as in Peoria? • How should Caterpillar position itself to handle the challenging aspects of global business?
How should Caterpillar go global? • Should you export or look for a joint venture partner? • Should the company be run the same way as in Peoria? • How should Caterpillar position itself to handle the challenging aspects of global business?