The fact is that what happens from this point forward in your career is largely up to you. Would you agree that there is no better time than the present to start taking charge of what can be called your “personal brand”—a unique and timely package of skills and capabilities of real value to a potential employer? Management consultant Tom Peters advises that your brand should be “remarkable, measurable, distinguished, and distinctive” relative to the competition—others who want the same career opportunities that you do.