Growing generation gap: The upper limit of digitally literate grows older, as the 50-plus age bracket broadly migrates online. At present, 65-year-olds spend just two to three hours online in a typical week, yet the 65-year-olds of 2020 will spend closer to eight hours online weekly—remaining in stark contrast to the 16- to 24-year-old group, which already spends 13 hours online weekly. And the older groups will continue to lag in the intensity of their digital behavior. Generation C will distance itself further, particularly in the development of its own