1) It is important means for involvement of
tourists as acquaintance to historical and cultural
heritage is a strongest incentive tourist motive;
2) Objects of cultural and historical heritage
are an important asset of the modern cities which can
make profit and significantly influence their
economic development;
3) It is of great importance in the social
sphere, leveling seasonal fluctuations and evenly
distributing tourist streams on the territory;
4) It creates favorable image of the region,
“branding” of historical and cultural heritage which is
used as the effective tool of the adoption of
leadership on the tourist arena.