In the following sections, we discuss the implications of our findings in the Korean Internet shopping setting. We also identify some limitations of the current study and suggest topics for future research.
This research contributes to an overall understanding of Internet shopping by examining a nomological network of constructs leading to repurchase intention. Consumers’ perception of site quality is an important consideration in online shopping. It provides important insight for Internet shopping malls, in terms of understanding the major concerns of customers in online transaction context. In addition, customer satisfaction, customer trust, and customer commitment aid understanding of the usefulness and acceptance of Internet shopping and they are key mediators in the increase of repurchase intention.