Business or transactions conducted directly between a company and consumers who are the end-users of its products or services. Business to consumer as a business model differs significantly from the business to business model, which refers to commerce between two or more businesses.
Read more: Business To Consumer (B To C) Definition | Investopedia http://www.investopedia.com/terms/b/btoc.asp#ixzz3sLBriIQl
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