In certain new enterprises there is a certain spark, an internal strength that powers them, driving their strategic direction. Rugman and VERbeke refer to this as a “firm specific advantage.” It may take the form of a company that has a collective managerial skill and knowledge pool superior to all others. Bill Gates ‘ Microsoft team is said to exhibit a unique creative ability; thus, they have their own firm specific advantage. This talent or proprietary uniqueness is usually evident in the marketing of production capability of the new systems and internal cost efficiencies…” On the marketing side it may manifest itself in the ability to find and create sales.