Opportunities
IKEA is traditionally famous for its diversification strategies. For example in the past they have sold food products and opened restaurants in their stores. So the online opportunity of trading through highly advanced e-commerce technologies is an ideal avenue for IKEA. Obviously this helps the business to overcome problems with out-of-town stores since consumers can stay at home to shop and then request that goods are delivered to their doorstep.
Another opportunity lies within the new low-cost manufacturing nations of China and India. So costs can be reduced and margins possibly increased by reducing labour costs. This will also give the business the opportunity to enter these potentially lucrative developing consumer societies. Furniture could be made in factories in China, and textiles for curtains for example could be made in India.