Leadership Cases
Case: 3A LEADERSHIP: Manny Flavors Cookie Company (MFCC)
Manny Flavors CC, Inc. is a family owned company now in its fourth generation. The company began in 1889 making only one
standard sugar cookie. Over the years it has prospered, and now it produces over 50 flavors of cookies. The company's motto
is "cookies for any occasion." Rising sales revenues have brought in a lot of dough, so now money can be allocated to
increasing line personnel and managerial staff. Manny, who is addressed as "Mr. Flavors" by employees, has finally added an
HR specialist (you) to help with personnel and organizational behavior problems.
He has asked you to help with what he feels is a problem of worker morale in the operations division. Willie Keepum, VP of
operations, has complained to Manny that most of his workers have bad attitudes and don't seem to want to work. He says
he's prepared to fire them all if they don't shape up. Willie has informed Manny of his intentions, and believes he (Willie) needs
to "clean house" to show them who's boss. Besides, he thinks a lot of them have become complacent and don't care about
quality. Willie also pays little attention to the mid-level managers' opinions stating that, "I'm ultimately responsible, so I'll make
the decisions."
Manny knows that Willie can be heavy-handed in his management style and that he believes workers come to work either
motivated or not. Willie has told him "there's nothing you can do to make them work if they don't want to." Knowing everything
about cookies, but nothing about people, Manny isn't sure whether it's the workers or Willie that's creating the problem. He
wants to know that if it is Willie, can he be changed? Or is it hopeless? He wants you to tell him if you think Willie or the
workers should go. If you think neither should, then what are the ingredients needed to cook up a solution? This thing's getting
on his nerves. He wants to get it behind him and get back to his cookies. Therefore, Manny asks you to analyze the situation
using your knowledge of leadership theories, and recommend at least two possible solutions so he can decide what to do.
Your assignment:
1. Decide if either the workers or Willie should go
2. Analyze Willie's management style and compare it to
others that might be better
3. Consider whether the workers or Willie can be changed and if so, how to do it
4. Back up your analysis and recommendations for two solutions with sound theory
5. Provide evidence to support why your proposal will
work