Event calendar:
Event calendars are an additional PR tool you can use to communicate upcoming special events taking place at your library. Newspaper and online event calendars list specific events for a given week. A Young Adult Readers day and even open house dates for parents can be shared with your local newspaper by means of the event calendar. Depending on your newspaper's print schedule, you may need to contact the event calendar journalist or editor to determine the proper time to send your events calendar listing. A good rule of thumb is to send an event calendar item no less than three weeks before the actual event.