A basis for personal conflicts can exist in many hospitality and tourism jobs. These conflicts can be attributed to people with differing cultural beliefs having contradictory values about certain elements of the job. For instance, one employee may believe that up-selling guest rooms to increase revenue is most important when interacting with customers, while another employee may feel it’s insulting. Similarly, in some cultures tipping is not socially expected as it is in America. A lack of understanding these types of differing thought-processes and behaviors can contribute to confusion in the workplace.