After the first quarter of 2000, Nike products comprised more than 39% of the footwear market, including an astounding 65.5% of the basketball shoe market. Although down from last year's numbers (48.9% of the overall market and 73.6% of the basketball shoe market), Nike continues to dominate the footwear industry.
In addition to its stronghold on the basketball shoe market, Nike's market share ranks first for cleated shoes (56.6%), second for aerobic shoes (22.7%) and casual shoes (12.0%) and third among court/fitness shoes (16.3%).
Second among overall footwear is Adidas with a market share of 15.1%. After one quarter last year, Adidas was in the same position, holding the second highest overall market share (16.9%). In 2000, Adidas has closed the gap on Nike overall and ranks second in basketball shoes and cleated shoes.
Remaining consistent from 1999-2000 is Reebok who's market share is 10.9% compared with last year's 10.9%. While remaining third in overall market share, Reebok continues to dominate the aerobic shoe market with a 61.4% market share, up from last year's first quarter share of 56.4%.
Making a considerable jump from 1999 to 2000 is New Balance who's market share went from a 1999 first quarter percentage of 3.7 to a 2000 percentage of 9.4.
K-Swiss raised its first quarter overall market share from 3.1% in 1999 to 3.6% this year and leads all manufacturers in 2000 with a market share of 28.5% in the casual shoe category. Timberland is number six for the first quarter of 2000 with a 2.9% market share, up from its 1999 first quarter share of 2.2%, while Asics raised its market share from 1.5% to 2.1% in 2000.