PILOT-TEST THE QUESTIONNAIRE
Pick a small group (e.g., five or six respondents) and interview them as a pilot test.
Time the interview. Is it too long, or too short given the topic? (Short is better.)
Listen or watch for words or questions that confuse people or don’t make sense.
Listen or watch for questions that don’t get the information you want.
Listen or watch for questions that seem to bias people; that is, questions that encourage
people to answer in a certain way.
Listen or watch for questions that cause long discussions or arguments.
Is the interview boring, silly, or does it provoke emotions inappropriately?
Is anything missing from the interview, given how people responded?