warn against being overly enthusiastic about the drawing power of festivals. they illustrate that not everyone at a destination during a festival can be assumed to be festival goer and importantly, they caution about making the assumption that all festival attendees are motivated to visit the destination to participate in the festival. instead, they suggest that the festivals, like other attractions, attract a broad spectrum of visitors ranging from those who traveled specifically to participate in the event, to those for whom it represents an ancillary or complementary activity