Rice Cracker is the type of snack that is healthy and convenient to consume. It also can be bought as souvenir after a journey. Our target market is for every age .The company will focus on the female because females like to eat snack and likes to try new product more than male .The minimum wage per day 110 baht, people have an average income per person per month for about 3300-4000, or more than . So we set the price of Rice Cracker that consumers in Vietnam can buy.