The Company still expands retail customer base, focusing on personal and SME lines via financial institutions and telemarketing, including Bancassurance Channel. The company has tried to maintain the existing customer base along with cross selling by offering new products responding the need of this group of customers. Furthermore, the company improves and expands branch operation to covers additional areas. During 2013 the Company had established 5 new branches altogether, including Surathani, Hadyai, Phuket, Ayudhaya and Ubonratchathani. The Company continues developing working process, coordination, branch staff and IT system to link data between Head Office and Branch Office development along with extending from bank (Bancassurance) and agents. And definitely the company has always conducted survey on customers’ satisfaction continuing from the past years and additionally the company surveys the customers’ satisfaction relating to convenience to provide service so there is more development further.
The Company still expands retail customer base, focusing on personal and SME lines via financial institutions and telemarketing, including Bancassurance Channel. The company has tried to maintain the existing customer base along with cross selling by offering new products responding the need of this group of customers. Furthermore, the company improves and expands branch operation to covers additional areas. During 2013 the Company had established 5 new branches altogether, including Surathani, Hadyai, Phuket, Ayudhaya and Ubonratchathani. The Company continues developing working process, coordination, branch staff and IT system to link data between Head Office and Branch Office development along with extending from bank (Bancassurance) and agents. And definitely the company has always conducted survey on customers’ satisfaction continuing from the past years and additionally the company surveys the customers’ satisfaction relating to convenience to provide service so there is more development further.
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