“Consumerism” is a term invented to define a specific analysis categorythat studies the phenomenon that came up with mass production developmentand consumption expansion. As long as for a great part of the population theconsumption was anchored just for surviving, taking into consideration therestrained income disposed of, the analysis of the activity regarding theconsumption had a minor priority, also reduced being the attention accorded tothe quality of the products and services. The consumption has many forms andinterpretation, one of these referring to the appearance of new status need,rights and common interest carriers. By these characteristics, the consumer’sface as a social subject has gained a raised importance, even to evoking the wayfrom the consumer’s face in relation with the economical revolution. Thisevokes furthermore citizenship rights (keep in mind the relation with the publicservices, school, care services and medical assistance, public administration),and can make a subject or in the contrary, a market object, if trainedconsciously it can aspire to the role of market referee, especially if it is involvedin associations and democratic movements, it can orientate the economical,social and civil development or he can resign to a directed subject role.The active conscious aware consumer role can be important, especiallyfrom a sustainable and solid development point of view. We are talking about aphenomenon that until a few years ago was very little known, but which inpresent involves the companies that aim to presenting themselves as beingmodern and consider the client as being the primary resource, and that accept orbetter said search for the confrontation with the exigent client.