Media Buyer
• Identified the target audience for a particular media campaign.
• Set and planned advertising budgets.
• Negotiated frequently with media sales companies to obtain the best rates and most
appropriate media spaces in online, broadcast and print advertising.
• Developed and maintained positive working relationships with media sales companies; liaised
with media salespeople to adjust media schedules in response to audience figures.
• Assessed options offered in relation to the buying brief.
• Kept up to date with the market.
• Maintained relationships with media sales staff over campaign details