Important factors to take into account the way to segment the consumer market,including age, gender, occupation, demand for consumer behavior. And the tastes of consumers.
The major customer groups as the main target of the convenience store is young teenagers and employees aged between 15-30 years.Because that area has the housing project and Internet cafe.The shop has to open until midnight to cater to the needs of customers and some groups in the area because there were no convenience stores to serve customers back time from 21.00 to 24.00.
In terms of business opportunities As the convenience store business Whether wholesalers or retailers are increasingly important to have a role in Thailand. The growth of the market situation is quite big.Therefore see the importance of improving the convenience store to have more to comply with lifestyle changes.