Singapore Airlines has two target markets:The first aimed at people who mostly have a high income with a high-class lifestyle and prefer to seek comfort with excellent services rather than to get a cheaper price but do not get the facilities and services as good as Singapore Airlines .The other target market is normal passengers who mostly just want to travel and not too concern about the services and the facilities as long as it's good enough. For this market, Singapore airlines owns budget airlines as well, Tiger Airways to meet the market needs.