It is important to take into account population changes over this period, and Table 2 and Figure 2 present the average daily per capita CPG-adjusted calories sold in the U.S. in 2007 and 2012 for HWCF, non-HWCF, and PL brands. Table 2 also presents the sources of CPG calories sold in 51 distinct food and 11 distinct beverage categories
These changes were due to an average decline of 78 kcal (/capita/day) from brands included in the HWCF pledge, an average decline of 11 kcal from non-HWCF brands, and an average decline of 11 kcal from PL brands. Reductions from HWCF brands came primarily from sweets and snacks