Innovation for BRF is not restricted to its products,
also involving their business processes. The pioneering
technology has been recognized in 2013, when it stood
out in the ranking of Information Week magazine as one
of 100 most innovative IT companies in Brazil. The project
that led to the award was the Mobile Platform for Sales
Team (Palm), which increased the productivity of sellers
by providing complete and fast interface to perform
orders, inventory accounting and routing of visits.
But in scale, the breakthrough of IT in the year was the
global systems platform that incorporated the operations
in Argentina and the Middle East, unifying almost 100%
of the operations - it yet does not cover Chile, Uruguay
and Russia. In addition, we consolidated the Business
Intelligence tool that standardizes the management
model and the indexes before measured in different ways.
Another improvement was the development of talent
management platform to measure performance with
global and individual goals. Called the Excellence in
People Management consists of a module of SAP that
consolidates all numbers and information on Human
Resources, facilitating the research and management.
The optimization of the supply issues also occurred with
better qualification of suppliers of projects and software
factories.
Covering other areas that go beyond the supply, a
new project will revolutionize this area in 2014. Called
Phoenix, it is an initiative that crosses the areas of
production, marketing, supplies, logistics and sales. The
project includes a revival of the Company with a unique
customer basis and a simpler process, applicable to all
brands and geographies without bureaucracy.
Innovation for BRF is not restricted to its products,
also involving their business processes. The pioneering
technology has been recognized in 2013, when it stood
out in the ranking of Information Week magazine as one
of 100 most innovative IT companies in Brazil. The project
that led to the award was the Mobile Platform for Sales
Team (Palm), which increased the productivity of sellers
by providing complete and fast interface to perform
orders, inventory accounting and routing of visits.
But in scale, the breakthrough of IT in the year was the
global systems platform that incorporated the operations
in Argentina and the Middle East, unifying almost 100%
of the operations - it yet does not cover Chile, Uruguay
and Russia. In addition, we consolidated the Business
Intelligence tool that standardizes the management
model and the indexes before measured in different ways.
Another improvement was the development of talent
management platform to measure performance with
global and individual goals. Called the Excellence in
People Management consists of a module of SAP that
consolidates all numbers and information on Human
Resources, facilitating the research and management.
The optimization of the supply issues also occurred with
better qualification of suppliers of projects and software
factories.
Covering other areas that go beyond the supply, a
new project will revolutionize this area in 2014. Called
Phoenix, it is an initiative that crosses the areas of
production, marketing, supplies, logistics and sales. The
project includes a revival of the Company with a unique
customer basis and a simpler process, applicable to all
brands and geographies without bureaucracy.
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